We reengineered Shopwise’s storefront with Next.js and a headless CMS, delivering 78% faster load times and a 35% boost in conversions during high-traffic sales events.

Shopwise – Headless eCommerce Revamp

Client

Shopwise – A fast-growing fashion D2C brand

Industry

eCommerce

Duration

3 months

Team Size

4 (Frontend Dev, CMS Specialist, DevOps, QA)

The Challenge

Shopwise’s Shopify-based store was slow, limited in customization, and couldn’t handle traffic spikes during flash sales. They needed a highly-performant, scalable frontend with fast load times and a modern UI to boost sales.
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Our Solution

We replatformed their store using Next.js and integrated Sanity.io as the headless CMS. The new site featured advanced filtering, AI-powered search via Algolia, and custom checkout with Stripe.
  • Server-side rendering (SSR) for SEO
  • Dynamic product pages with real-time pricing
  • Wishlist and style lookbook
  • Blog and influencer content hub
  • Analytics + A/B testing integration

The Results

  • 78% improvement in load speed
  • 35% boost in conversion rate
  • Doubled sales during peak periods
  • 98 Lighthouse score for performance